In the heart of England, a dream was born when Somali beautician Hinda Ismail set out to transform the beauty industry. With a passion rooted in her heritage, Hinda crafted Hinda Hair and Skincare in January 2006, bringing the wisdom of ancient East African beauty rituals to life.

Each product tells a story—a story of resilience, beauty, and the power of nature. Drawing inspiration from the time-honored traditions of East African women, Hinda developed unique formulations that address the specific needs of Black and Brown hair and skin. With a commitment to plant-based and chemical-free ingredients, Hinda's creations offer a luxurious salon finish designed to enhance natural beauty while nurturing hair and skin.

Imagine a world where every woman can experience “youth in a bottle,” where coarse hair is transformed into silky, smooth tresses, and skin glows with vitality. Hinda’s products promise not just results, but a journey—a return to self-care inspired by the rich traditions of East Africa.

Initially launched in the USA via a carefully curated waiting list, the demand for Hinda’s exquisite products skyrocketed, a testament to their effectiveness and the deep connection women from all over who experienced the product felt to it. Now, Hinda Hair and Skincare is available to all who seek to embrace their natural beauty, one boutique-crafted product at a time.

Join us in celebrating beauty that is not just skin deep; it’s a legacy, a passion, and a promise of lasting beauty that honors tradition while embracing modern needs. Experience the magic of Hinda Hair and Skincare and discover the secret to radiant beauty that has transcended generations.